Android Apple iOS you need as an advertising platform caught, according to a report from a top network.
In Millennial Media Mobile Mix Report in October, Android and IOS had the same market share of ad impressions (how many times an ad appears), at 37 percent. For Android, which is an increase of 8% over the previous month. After iOS and Android, the next largest mobile OS RIM's BlackBerry platform was at 20 percent.
Taking into account ad inquiries, or how many times an ad is clicked, the figures are even better for mobile OS from Google. Questions of Android phones grew by 65 percent last month, and since January, a whopping increase of 2182 percent. For IOS, only requests grew 12 percent month on month, and 32 percent since January, although Apple platform has been around longer.
The numbers were not all bad for Apple, though. His IOS devices - including the iPhone, iPad, iPod Touch - account for 25 percent of all ad impressions in the Millennial network, making it the top device manufacturers with a wide margin (Samsung has 17 percent more) and iPad ad requests grew by remarkable 112 percent from September to October.
Millennial Media is an independent mobile ad network to reach 80 percent of mobile devices in the U.S. for
In Millennial Media Mobile Mix Report in October, Android and IOS had the same market share of ad impressions (how many times an ad appears), at 37 percent. For Android, which is an increase of 8% over the previous month. After iOS and Android, the next largest mobile OS RIM's BlackBerry platform was at 20 percent.
Taking into account ad inquiries, or how many times an ad is clicked, the figures are even better for mobile OS from Google. Questions of Android phones grew by 65 percent last month, and since January, a whopping increase of 2182 percent. For IOS, only requests grew 12 percent month on month, and 32 percent since January, although Apple platform has been around longer.
The numbers were not all bad for Apple, though. His IOS devices - including the iPhone, iPad, iPod Touch - account for 25 percent of all ad impressions in the Millennial network, making it the top device manufacturers with a wide margin (Samsung has 17 percent more) and iPad ad requests grew by remarkable 112 percent from September to October.
Millennial Media is an independent mobile ad network to reach 80 percent of mobile devices in the U.S. for
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